GOAL:
Make Messi, a global superstar, relate to VBFC while he visits Los Angeles to play in an MLS Match.
ISSUE:
Unlike most ballers that visit LA, Messi would not be visiting VBFC pickup for a guest appearance. So how do we connect this global icon to a pickup community on the Venice Boardwalk?
SOLUTION:
Match-cut scenes and highlights of Messi’s match in LA, with players at pickup on the court at Venice Beach.
Connects the Global Superstar and GOAT with a local community organization.
Team:
Concept | Creative Direction | Production - Stoney 🐔
Client Oversight | VBFC Co Founder - Tim Walsh
