Stoney Yoos

Mission and Vision Statements:

Venice Beach F.C Mission Statement - Our mission is to “celebrate the beautiful game in our local community by providing opportunities for everyone to express themselves on the football pitch.”

Venice Beach F.C Vision Statement - “Re-shape what football is in the United States, and provide equal opportunities for every player.”

Adobe Mission (Spec) - Empower people to learn, innovative and create with our digital products.

Adobe Vision (Spec) - To make creative digital solutions accessible to all.

Elevator Business Description:

VBFC - Venice Beach Football Club started with two ex professional soccer players kicking the ball around the boardwalk, by the end of the day they met several people who shared the same love of the game.The two acted and created an organized pickup game. This transformed into Venice Beach FC. Today VBFC continues to provide a free weekly pickup game on the streets of Venice for anyone who wants to play. Additionally the club provides youth with a chance to grow and progress as ballers and humans. Looking towards the future, the club wants to become the blueprint for all soccer organizations in the United States.

Feature Story:

Oct. 10th, 2017.

Eleven soccer players stand in disbelief using their jerseys to cover their tearful eyes. Another twelve players sit on the bench horrified. The coach looks on from the touchline seemingly replaying every moment of the game.

It was the day the United States Men's National Team failed to qualify for the World Cup. Pundits and news outlets in the days following slammed the United States Soccer Federation for not being able to use its endless resources to forge a successful soccer nation. Change was imminent for soccer in the United States, unless it had already begun.

Around this same time two brothers walked down the Venice Boardwalk. Gerardo and Andres Flores-Seo loved soccer, but didn’t have a way to play and grow in the Los Angeles area. It is far too exclusive and expensive for many families to support their kids' soccer dreams in this country, said the father of “Gera and Andres.” This has led to a lack of talented American-raised soccer players. Except when these brothers were walking around in Venice, they discovered a home for soccer where anyone can play and grow their skills. Tim Walsh and Dillon Chapman, co-founders of Venice Beach Football Club, welcomed the brothers with open arms and some shoes to play in.

“VBFC is a soccer club rooted in Venice, founded to provide opportunities for anyone to test and sharpen their skills on the boardwalk.” Tim Walsh, co-founder alongside Dillon Chapman, said they wanted to replicate what they found abroad when playing professionally.

“In soccer-driven countries like Brazil, Netherlands, and England the game is everywhere. It is most seen on the streets of their cities where no matter the person's background, they are given the opportunity to play and grow. Many of those young street players transform into the global soccer stars seen in World Cups. The background stories of Messi, Ronaldo, Ronaldinho and more playing on the streets have shaped the world's best players' individual skills helping lead their countries to global soccer success.”

Venice Beach Football Club emulates this international football philosophy by being one of the only organizations in the United States to provide the same experience. Alex Lalor, a VBFC coach and former Ireland National Futsal player said, “giving young players the chance to play without the politics of American sports allows the athlete to develop the fundamental and advanced skills needed to compete against the best in the world.”

VBFC firmly believes their club model is the key to the United States Soccer Federations ongoing problem... how to transform into a successful soccer nation?

Many in the United States have never been exposed to street soccer. At Venice Beach F.C a small court is formed with miniature goals and two teams of four trying to score collectively and beat individual opponents in 1v1 battles. Go to Brazil and you would see the exact same set up in the Favelas and streets of Rio. Willie Sims, former Guatemala national team player and current youth coach, is a firm believer in this method of player development.

“Small-sided soccer on hard ground courts do so much for individual players. The small court size enables players to have more touches on the ball per minute. Also the hard surface makes players focus on their first and second touch, the most crucial part of the game. And playing on the streets means there are little to no rules. Players can learn tricks and creative ways to beat opponents that once mastered can be applied to a traditional match.”

Looking toward future World Cup cycles, if more of the United States can get behind diversifying the way soccer is played the past may never be repeated. The eleven players on the field would have grown up playing endlessly on the streets of their hometowns. The coach would watch as his team competed in a World Cup final. And the millions watching at home would be inspired to kick the soccer ball outside no matter the time or location. That is when the United States will have developed a successful soccer federation.

Press Release:

SANTA ANNA, Calif. - A leader in surface-coating technologies, Line-X, will release the first ecologically friendly spray-in-place product guaranteed for life on Feb. 1, said Line-X Chief Executive Officer J.B. Burtin. 

Formula CIF developed the product over five years with investments of $2 million. “Our new product has no volatile organic compounds, and is the first spray-on-polyurethane coating to be approved by the EPA. It is important for Line-X to reduce its carbon footprint moving forward,” said Burtin.

Designed to protect surfaces from the sun’s damaging UV rays, the product is suitable for industries such as mining, agriculture and construction. The elastic polyurethane compound moves with surfaces reducing cracks and damage when under extreme weather conditions. It also resists load slippage and improves footing when wet, said Burtin.  

A licensed professional must install it. To apply, chemicals are mixed at 140 degrees Fahrenheit. It dries in less than five seconds. The formula comes in seven colors, and four finishes smooth, textured, rugged and high temperature protection, said Burtin.

For additional information please visit linex.com or call (714) 850-1370.

Crisis Statement:

Good morning, thank you all for being here. Knotts’s Berry Farm wants to make you aware of an incident that occurred on December 13th. 

Every year Knott’s Berry Farm transforms into a winter wonderland for the holidays. This year at our tree lighting ceremony, the cables holding the Christmas tree snapped resulting in the tree falling onto a father and his two daughters. 

The father and one of his daughters managed to only have a few scrapes and cuts. However, the other daughter was knocked unconscious and taken to the hospital. She is being monitored for concussion symptoms but is expected to make a full recovery. I would like to thank the staff on duty as well as the first responders for acting quickly to minimize the accident.

We at Knott’s Berry Farm have reached out to the family to help them in any way possible. Additionally Knott’s Berry would like to give the family Platinum Season Passes to our amusement park for the next year. 

I have taken this incident as an opportunity to enhance the safety at our park. It has always been our goal to make this place as safe as it is fun. Our Knott’s Merry Farm is a tradition that will carry on including the tree lighting ceremony. We have purchased and installed 8 new cables to surround the tree opposed to the original 4. Additionally we plan to build a permanent tree stand in our park made of steel and concrete. The ceremony is rescheduled for Sunday Night at 5:00 P.M. Dec 19. 

Once again I would like to apologize to the family and wish a speedy recovery to all three of them. Knott’s Berry Farm has taken full responsibility for this incident, and is inspired to ensure the safety of everyone in our park at all times.

If you have any questions, please ask and I will do my best to answer them.

Thank You.

News Pitch:

(Coverage for Local Holiday Event)

Segment 1: The Holiday Faire includes real snow for sledding and snowball fights. For the first segment we would love for you and other KTLA anchors/reporters to demonstrate the snowball fight by battling it out on live television. This would break up the morning show adding the feeling of childhood and lightheartedness to the show that viewers would love to see. There can be two teams and bases for the start and from that point on it is up to the participants to hit the opposing side. 

Segment 2: The OC Holiday Faire also has a candy factory where kids can make their own candy. You and our staff that facilitates the factory will demonstrate and create candy as a way to display how it is done. A family would also join in and do it alongside you. When you are finished a QR code will appear on the screen for viewers to vote on their favorite. The winner will be announced in the next segment.

Segment 3: To wrap up we would have you interview Mr. and Mrs. Santa Claus to show you their fabulous reindeer and discuss the rest of the events, rides and entertainment the fair will offer. This way no detail will be left out so viewers can get a sense of the whole fair before going.

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About the Program:

While at Doge College of Film and Media Arts, I engaged in studies surrounding…

• Marketing Campaigns

• Copywriting

• Art Direction

• Writing for PR

• Storytelling for Business

• Design Strategy

• Research and Strategic Planning

• Media Planning and Buying

• Producing Commercials

And more. To see description and course load look here